In this episode Will chats with the founds of Alpen Reel Co. Hudson Mag
ee and Phill Wilcheck. Alpen Reel is a direct to consumer fly fishing reel and line company based in Bozeman Montana. Check them out by visiting https://www.alpenreel.com/
Alpen Reel Co.
Oddly enough, the story of Alpen Reel Co. doesn’t begin on the water. Co-Founders, Philip Wilcheck and Hudson Magee originally connected through their shared passion for rock-climbing. It wasn’t until after a few outings at the crag, that Hudson and Philip discovered they shared a love for another sport that eventually became their obsession and careers, fly fishing.
As you could imagine, the two climbing bums had a difficult time wanting to give up their beloved Mountain House meals and sell all their climbing gear just to buy a decent rod and reel setup. Their efforts to find an affordable solution led them right into a business opportunity. They decided to create their own gear for themselves and others with the same problem.
After a few years of strategic planning and designing, the Alpen Reel Co. guys finally had a product and a mission. High-end, affordable reels that brought value to their customers and protect they places in which they’re used.
Alpen Reel Co. uses a Direct to Consumer business model that allows them to cut out the middleman and pass the savings on to their customers and conservation efforts. A portion of the profits from each Alpen reel sold is donated to a specific conservation effort or organization that protects the rivers they love to fish.
Hudson and Philip plan to grow Alpen Reel Co. to be a prominent player in the fly fishing industry. This year they will be expanding their product lines to include new reels, apparel, line, and more.